Word to the Wise (I.e. Mentally-Challenged DRM-Apologists)

In light of the recent Sim-City fiasco (EA and their built-in crippling for their paying customers, whom they do not respect), I came across this great article linked from this Techdirt article. The economics and accounting principles behind DRM are so backward, ethically dubious, and economically flawed. It’s as if people don’t want to make money. You have to respect your customers. And realize that people are not dumb and stupid, and they will take their money elsewhere to spend if you disrespect them and lie to them.

Besides, many people want to try before they buy.

An excerpt from the article:

I do believe people are less likely to pirate your software if the software is easy to buy, easy to run, and does what is advertised. You can’t force a person to buy your software no more than you can prevent a person from stealing it. People have to WANT to buy your software, people have to WANT to support you. People need to care about your employees and your company’s well being. There is no better way to achieve that than making sure what you put out there is the best you can do and you treat your customers with respect.

Good stuff! Forward-looking! Smart, respectful!

Parting words of wisdom:

The reality is the fight against piracy equates to spending time and money combating a loss that cannot be quantified. Everyone needs to accept that piracy cannot be stopped and loss prevention is not a concept that can be applied to the digital world. Developers should focus on their paying customers and stop wasting time and money on non-paying customers. Respect your customers and they may in turn respect your efforts enough to purchase your game instead of pirating it.

If you are interested in the ethical problems behind not letting people copy, see my other blog posts under Ethics: my op-ed and another post, among others. Feel free to share your thoughts and comments below.


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